Being a big fan of burger but having difficulties finding the one, I have been hunting Hong Kong’s street for the one. So after Big Fernand that I really enjoyed, I went to Double D Burger in the heart of Lai Kwai Fong.
Maximal Concepts, whose restaurants including Blue Butcher, Mott 32 or Brickhouse, is behind Double D. Double D sands for Dirty and Decadent and drove many of the city’s equal opportunities watchdog completely nuts after featuring billboards almost naked models suggestively holding burgers across town. Yes good marketing but I would call Double D as double deception.
Finding the place was easy, just fellow the light. However, finding a spot to eat was a nightmare. The place is tiny and fits maybe 12 people max otherwise be ready to order for take away. Overall the place inspired by American diner with decadent pin-up girls is nice, busy, and noisy.
Double D has a clear idea in mind about how they feel a burger is like. Their doctrine states a few points: “great buns make the world a better place; if you don’t have your own secret burger sauce, who are you really; we only work directly with XXX cattle farm because they do it right”. Based on my dining, none of the three points lived up to expectations.
The menu is relatively short with a choice of 4 burgers, a couple of fries, and some shakes to finish it of. I went for the Double D and the simply fries.
Sadly, it really did not make the cut. The bun was greasy while the two patties were overcooked and dry. The Double D sauce was flavorless and I did not pick any of the melted cheese flavors. Overall, it was a mess on a plate and I had to finish eating the burger with a fork as nothing held in place.
I really doubt I will go back for another experience. It is really sad to see that Maximal Concepts did not make it happen as they have been running fantastic restaurants who have been wining several accolades and they have the experience with beef thanks to the Blue Butcher.
Shop E, G/F, Duke Wellington House, 22 Wellington Street, Central, Hong Kong